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June 29, 2011 / schulerbooks

Reading Rainbow Flash Mob in the works!

There’s a ton of internet buzz building over Levar Burton working on a Reading Rainbow Flash Mob. Thus far there’s a basic splash page where you can enter your email to be added to a mailing list about it, and you can follow developments on twitter at #readingrainbowflashmob! 🙂

Media Bistro has some details:

Levar Burton Plans Reading Rainbow Flash Mob

By Jason Boog on June 28, 2011 3:47 PM

Actor and director LeVar Burton will assemble an army of Reading Rainbowfans for an Internet-organized event, planning a fan flash mob that will sing and dance to the show’s theme song.

UPDATE: Burton tweeted this afternoon: “Having amazing conversations with some powerful partners who want to join us in the Reading Rainbow Flash Mob IT’S ON!” Follow this link to get updates about the event. Burton created the Twitter hashtag “#readingrainbowflashmob” to spread the news about the flash mob.

According to Burton’s Twitter feed, a location-based commerce platform made the original offer: “Someone posted via @Zaarly a request to sing the Reading Rainbow theme with me, and are apparently willing to pay good money!” After that, Burton added singing to the mix, linking to the show’s theme song: “Could we really pull off a Reading Rainbow flash mob… with everyone singing?”


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